General Business
When Your Business Becomes Your Life
Twitter It!By: The New York Times/ Jennifer Walzer
I recently lost a longtime client, who was also a dear friend and valuable mentor, to prostate cancer. He was 52 years old and left behind his wife and two children. The other day I learned that another good friend was found to have skin cancer that had [...]
Embracing lifetime value
Twitter It!By: Seth Godin
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth?
Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it’s easy to figure on more than $2000 in lifetime value.
If you ran a business where a customer [...]
The Illusion of Brand Control
Twitter It!By: Andrew McAfee/ Harvard Business Review
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, [...]
No Time to Read This? Read This
Twitter It!By: Sue Shellenbarger/ The Wall Street Journal
Are things you need to get done falling between the cracks? Does taking an entire day off seem impossible?
Maybe you need a time-management system.
Many readers seem to think they do, based on the email response to my recent column on the importance of taking time off. Dozens [...]













