By Daniel on September 9, 2009
Twitter It!By: Tomohiro Ohsumi/Bloomberg News, NP
So far, we have examined how energy efficiency can cut costs and drive bottom-line profitability. But going green can also drive top-line revenue with explosive markets, committed green consumers and value-driven employees.
Companies are going green to position themselves as leaders in rapidly expanding markets. HSBC became the first major bank [...]
Posted in Economy, Environmental, Investing, Marketing | Tagged attracting green consumers, green companies, green company growing popularity, green products and services, increasingly important green economy, Tomohiro Ohsumi
By Daniel on August 20, 2009
Twitter It!By: Amy Barrett
Entrepreneurs, already at the forefront of the environmental revolution with the products they sell, also are proving to be leaders of a less visible but equally powerful trend: the transformation of their companies into lean, green operations. Some say concern for the environment is their inspiration to go green; others are [...]
Posted in Economy, Entrepreneur, Environmental, Financing, Marketing | Tagged Amy Barrett, energy efficiency, energy suppliers, entrepreneurs, environment, exterior consultants, Small Businesses
By Daniel on August 20, 2009
Twitter It!By: Russell Gold
Every spring, fertilizer runoff from the U.S. Mississippi River floods into the Gulf of Mexico, causing a massive algae bloom that leads to a giant oxygen-deprived “dead zone” where fish can’t survive.
Now, this annual problem is getting new attention, not from marine scientists but from entrepreneurs looking for a new domestic [...]
Posted in Economy, Entrepreneur, Environmental, Marketing, Technology | Tagged algae blooms, bio based oil, dead zones, entrepreneurs, petroleum like substitutes, Russell Gold