management
The Illusion of Brand Control
Twitter It!By: Andrew McAfee/ Harvard Business Review
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, [...]
No Time to Read This? Read This
Twitter It!By: Sue Shellenbarger/ The Wall Street Journal
Are things you need to get done falling between the cracks? Does taking an entire day off seem impossible?
Maybe you need a time-management system.
Many readers seem to think they do, based on the email response to my recent column on the importance of taking time off. Dozens [...]
How Not Achieving Something Is the Key to Achieving It
Twitter It!By: Peter Bregman/ Harvard Business Publishing
Many years ago, when I first started my consulting firm, a friend of mine, Jane*, who worked for a large company, suggested I speak with her colleague, a man named Fred, who might be in a position to hire Bregman Partners.
So I called Fred, mentioned Jane and asked [...]
About Inspired Startup
Twitter It!By: Andy Liu
Have you been itching to leave your company for the past five years? Do you have an idea that you’ve been passionate about but too lazy or chicken to get started? Do you have a business now that is struggling to grow? Have you been watching the late night commercials on how to [...]












