Media
Success comes with keeping it simple
Twitter It!By: Verne Harnish
Every year, since it launched in 1984, pundits have been predicting the demise of RIM, the famous makers of the BlackBerry – most recently given the success of the iPhone.
Yet for all the attention Apple and the iPhone receive, the Blackberry Curve is the best selling smart phone in the US [...]
Flipping abundance and scarcity
Twitter It!By: Seth Godin
I think it’s dangerous and often fatal to put free on top of an existing business model. Things fall apart.
People look at the free revolution and say, “oh, that could never work. If I gave x, y or z away for free, I’d fail.” They’re right. They will fail… If they [...]
Critics that matter
Twitter It!By: Seth Godin
If you invent or launch or market (and you’re human) it’s likely that you have the voice of the critic in the back of your head. It’s natural to fear what they’ll say, and if you’re not careful, you’ll end up redesigning your product to please them before you even launch [...]
10 Words I Would Love To See Banned From Press Releases
Twitter It!By: Robin Wauters
Ever since I’ve started blogging about technology a couple of years ago, I’ve been consistently growing an immense feeling of hate towards press releases, and it’s not getting any better.
It’s not that I dislike the PR industry in general, although I often wonder how so many of these firms continue to [...]