Seth Godin
Launching Brands in Public
Twitter It!By: Seth Godin
I was talking with a senior marketer at one of the most famous brands in the world last week. She said, “executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, ‘take it down!’ Of course, I have to explain that I [...]
Understanding business development
Twitter It!By: Seth Godin
Business Development is a mysterious title for a little discussed function or department in most larger companies. It’s also a great way for an entrepreneur or small business to have fun, create value and make money.
Good business development allows businesses to profit by doing something that is tangential to their core [...]
The hierarchy of success
Twitter It!By: Seth Godin
I think it looks like this:
Attitude
Approach
Goals
Strategy
Tactics
Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.
Big news: No one ever succeeded because of execution tactics learned from a Dummies book.
Tactics tell you what to execute. They’re [...]
Flipping abundance and scarcity
Twitter It!By: Seth Godin
I think it’s dangerous and often fatal to put free on top of an existing business model. Things fall apart.
People look at the free revolution and say, “oh, that could never work. If I gave x, y or z away for free, I’d fail.” They’re right. They will fail… If they [...]
Critics that matter
Twitter It!By: Seth Godin
If you invent or launch or market (and you’re human) it’s likely that you have the voice of the critic in the back of your head. It’s natural to fear what they’ll say, and if you’re not careful, you’ll end up redesigning your product to please them before you even launch [...]