Book Reviews
Textbook rant
Twitter It!By Seth Godin
I’ve spent the last few months looking at marketing textbooks. I’m assuming that they are fairly representative of textbooks in general, and since this is a topic I’m interested in, it seemed like a good area to focus on.
As far as I can tell, assigning a textbook to your college class [...]
Jim Collins Backlash; My Highlights of Collins New Book
Twitter It!By Verne Harnish
“…keeping you great”
HEADLINES:
Mojo Triples Membership Subscriptions using just one discipline, but first…
Jim Collins Backlash — I received three emails from readers warning me that there’s some dissatisfaction brewing over Collins’ ideas [...]
Tired of Working For Someone Else? A Look At Carving Your Own Road
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Many people reach mid-life only to realize they’re no longer happy with their job – and perhaps haven’t been happy for a long time. They want to make a change, but they’re afraid: Quitting a job to start a business or a new career is risky and scary in so many different ways.
Jennifer and [...]
How the E-Book Will Change the Way We Read and Write
Twitter It!Author Steven Johnson outlines a future with more books, more distractions — and the end of reading alone
By STEVEN JOHNSON
Every genuinely revolutionary technology implants some kind of “aha” moment in your memory — the moment where you flip a switch and something magical happens, something that tells you in an instant that the rules [...]
Blogs, books and the irony of short
Twitter It!By Seth Godin
Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the [...]