attracting green consumers
Going green is also proving to be good for business
Twitter It!By: Tomohiro Ohsumi/Bloomberg News, NP
So far, we have examined how energy efficiency can cut costs and drive bottom-line profitability. But going green can also drive top-line revenue with explosive markets, committed green consumers and value-driven employees.
Companies are going green to position themselves as leaders in rapidly expanding markets. HSBC became the first major bank [...]
