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	<title>CEO Brain Trust &#187; Books</title>
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		<title>Thirsty</title>
		<link>http://www.ceobraintrust.com/1106/thirsty/</link>
		<comments>http://www.ceobraintrust.com/1106/thirsty/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 12:14:42 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[inteligence]]></category>
		<category><![CDATA[oportunity]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[read a lot of books]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[thirsty]]></category>

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		<description><![CDATA[Twitter It!By Seth Godin

I&#8217;ve noticed that people who read a lot of blogs and a lot of  books also tend to be intellectually curious, thirsty for knowledge,  quicker to adopt new ideas and more likely to do important work.
I  wonder which comes first, the curiosity or the success?


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			<content:encoded><![CDATA[<span class="post-twitter" ><a href="http://twitter.com/home?status=Reading%20%20%22Thirsty%22%20http%3A%2F%2Ftinyurl.com%2Fyf4hdrf" title="Twitter It!" rel="nofollow">Twitter It!</a></span><p>By <a href="http://sethgodin.typepad.com/seths_blog/2009/11/thirsty.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29">Seth Godin</a></p>
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<p>I&#8217;ve noticed that people who read a lot of blogs and a lot of  books also tend to be intellectually curious, thirsty for knowledge,  quicker to adopt new ideas and more likely to do important work.</p>
<p>I  wonder which comes first, the curiosity or the success?</p></div>
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		<title>Textbook rant</title>
		<link>http://www.ceobraintrust.com/709/textbook-rant/</link>
		<comments>http://www.ceobraintrust.com/709/textbook-rant/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 13:56:47 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[academic malpractice]]></category>
		<category><![CDATA[no change]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[Textbook]]></category>

		<guid isPermaLink="false">http://ceobraintrust.com/?p=709</guid>
		<description><![CDATA[Twitter It!By Seth Godin 

I&#8217;ve spent the last few months looking at marketing textbooks. I&#8217;m assuming that they are fairly representative of textbooks in general, and since this is a topic I&#8217;m interested in, it seemed like a good area to focus on.
As far as I can tell, assigning a textbook to your college class [...]]]></description>
			<content:encoded><![CDATA[<span class="post-twitter" ><a href="http://twitter.com/home?status=Reading%20%20%22Textbook%20rant%22%20http%3A%2F%2Ftinyurl.com%2Fyh3udtv" title="Twitter It!" rel="nofollow">Twitter It!</a></span><p>By <a href="http://sethgodin.typepad.com/seths_blog/2009/06/textbook-rant.html">Seth Godin </a></p>
<div class="entry-body">
<p>I&#8217;ve spent the last few months looking at marketing textbooks. I&#8217;m assuming that they are fairly representative of textbooks in general, and since this is a topic I&#8217;m interested in, it seemed like a good area to focus on.</p>
<p>As far as I can tell, assigning a textbook to your college class is academic malpractice.</p>
<p><strong>They are expensive.</strong> <a href="http://www.amazon.com/MKTG-2009-Review-Printed-Access/dp/0324789289/permissionmarket">$50</a> is the low end,<a href="http://www.amazon.com/Principles-Marketing-12th-Philip-Kotler/dp/0132390027/permissionmarket"> $200</a> is more typical. A textbook author in Toronto made enough money from his calculus textbook to afford a $20 million house. This is absurd on its face. There&#8217;s no serious insight or leap in pedagogy involved in writing a standard textbook. That&#8217;s what makes it standard. It&#8217;s hard, but it shouldn&#8217;t make you a millionaire.</p>
<p><strong>They don&#8217;t make change. </strong>Textbooks have very little narrative. They don&#8217;t take you from a place of ignorance to a place of insight. Instead, even the best marketing textbooks surround you with a fairly non-connected series of vocabulary words, oversimplified problems and random examples.</p>
<p>They&#8217;re out of date and don&#8217;t match the course. The 2009-2010 edition of the MKTG textbook, which is the hippest I could find, has no entries in the index for Google, Twitter, or even Permission Marketing.<br />
<strong><br />
They don&#8217;t sell the topic. </strong>Textbooks today are a lot more colorful and breezy than they used to be, but they are far from engaging or inspirational. No one puts down a textbook and says, &#8220;yes, this is what I want to do!&#8221;</p>
<p><strong>They are incredibly impractical. </strong>Not just in terms of the lessons taught, but in terms of being a reference book for years down the road.</p>
<p>In a world of wikipedia, where every definition is a click away, it&#8217;s foolish to give me definitions to memorize. Where is the context? When I want to teach someone marketing (and I do, all the time) I never present the information in the way a textbook does. I&#8217;ve never seen a single blog post that says, &#8220;wait until I explain what I learned from a textbook!&#8221;</p>
<p>The solution seems simple to me. Professors should be spending their time devising pages or chapterettes or even entire chapters on topics that matter to them, then publishing them for free online. (it&#8217;s part of their job, remember?)  When you have a class to teach, assemble 100 of the best pieces, put them in a pdf or on a kindle or a website (or even in a looseleaf notebook) and there, you&#8217;re done. You just saved your intro marketing class about $15,000. Every semester. Any professor of intro marketing who is assigning a basic old-school textbook is guilty of theft or laziness.</p>
<p>This industry deserves to die. It has extracted too much time and too much money and wasted too much potential. We can do better. A lot better.</p></div>
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		<title>Tired of Working For Someone Else? A Look At Carving Your Own Road</title>
		<link>http://www.ceobraintrust.com/489/tired-of-working-for-someone-else-a-look-at-carving-your-own-road/</link>
		<comments>http://www.ceobraintrust.com/489/tired-of-working-for-someone-else-a-look-at-carving-your-own-road/#comments</comments>
		<pubDate>Wed, 06 May 2009 12:42:54 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Books]]></category>
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		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Carve Your Own Road]]></category>
		<category><![CDATA[entrepreneurs]]></category>

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		<description><![CDATA[Twitter It!

Many people reach mid-life only to realize they’re no longer happy with their job – and perhaps haven’t been happy for a long time. They want to make a change, but they’re afraid: Quitting a job to start a business or a new career is risky and scary in so many different ways.
Jennifer and [...]]]></description>
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<p><img src="http://s.wsj.net/img/wsj_print.gif" alt="Need a Real Sponsor here" /></p>
<p>Many people reach mid-life only to realize they’re no longer happy with their job – and perhaps haven’t been happy for a long time. They want to make a change, but they’re afraid: Quitting a job to start a business or a new career is risky and scary in so many different ways.</p>
<p><img src="http://s.wsj.net/media/Remlings_art_257_20090505084651.jpg" alt="Carve_Your_Own_Road_New_Entrepreneurs" align="left" />Jennifer and Joe Remling experienced this when they left their own jobs to go into business for themselves. So in summer 2007, the Atlanta-based husband and wife went on a road trip across America to find out what it takes to ditch a career and start again. They set out in a big silver Airstream trailer and drove across the U.S. to interview more than 40 Americans who’d quit jobs to pursue a lifelong dream.</p>
<p>The outcome of their adventure is a new book, “Carve Your Own Road: Do What You Love and Live the Life You Envision,” which includes highlights from these many interviews along with advice on how to make a smooth transition from the career world to self-employment. We caught up with Ms. Remling to talk about what they discovered and what advice they’d give to aspiring entrepreneurs today.<br />
<strong><br />
WSJ: What’s the motivation behind this book?</strong><br />
<strong>Ms. Remling:</strong> I ran corporate recruiting for high-tech companies for 13 years, and got a job in London. When I arrived, the guy in charge of the office said, “What are you doing here? I don’t want an American for the job.” It was a very tough experience, to say the least, and I was eventually tasked with laying off everybody in the office. I returned to the U.S. in summer 2001 and there were no jobs in technology. I was already in a bad state of mind. I realized that I had lost my identity, and I went on this odyssey of deciding to reinvent myself and doing work that is meaningful. My husband quit his job and started an architecture firm in 2004, and in 2006, I finally started my own consulting business. We began to realize our lives were so much better working for ourselves. I had also talked with so many people who felt disconnected from what they did and hit this wall mid-career. But I think a lot of people are afraid to change paths: I’ve got kids and credit cards — How do I make a big change at that point? I think it’s scary and that’s what stops a lot of people.</p>
<p><strong>WSJ: How did you conduct research for your book and find the right people to interview?</strong><br />
<strong>Ms. Remling: </strong>I did a lot of research using Google and referrals to find the people. I was trying to find people who’d left a corporate job to start a company or were trying to innovate inside their own company. My husband around the same time wanted an Airstream trailer just for us to enjoy weekends. I came up with the idea of traveling around the country to interview people in person and pitched the idea to the president of Airstream, and he gave us a $70,000 silver travel trailer. We lived and worked in that and traveled about 5,000 miles in summer of 2007, interviewing about 40 people.<br />
<strong><br />
WSJ: What are some of the things you discovered through these interviews?</strong><br />
<strong>Ms. Remling: </strong>One common theme in the interviews was it usually takes longer than you think to figure out your calling and start a business. Most entrepreneurs are optimistic by nature or they wouldn’t get into business for themselves. But it really requires some deep clarity about what you’re doing and that’s time-consuming. Another thing is the importance of finding others to help. A lot of people feel that they need to be an expert at everything and do everything themselves. But the most successful people find other people to help them achieve their goals. Many we interviewed said they waited too long to hire somebody. Another common issue we ran into was the challenges of getting out of the corporate mind-set and realizing you don’t necessarily need to handle everything as you did before. For example, when I started my consulting business I would get up and work a normal workday. But I started to realize that wasn’t the best schedule for me. I now get a lot of work done in the mornings and then go exercise in the late afternoon and return to work in the early evening. Creating boundaries between work and home life is also a big hurdle for new entrepreneurs. You have to have a separate workspace and step away from it and take time to do other things or it can get really wearing.<br />
<strong><br />
WSJ: Given what you’ve learned through your book research and your own experiences, what advice would give to people thinking about leaving a corporate job to start a business now?</strong><br />
<strong>Ms. Remling:</strong> I think it’s important to have your own network of people who can help you and advise you. If you have a clear picture of what you’re trying to do, many people are happy to help you without charging a huge consulting fee. Even just use sites like LinkedIn and build a network of people in your field and reach out to them. Also, have a clear picture of what you’re trying to do. Take some time to ask yourself deep questions and create a vision statement. It’s about asking yourself some of the bigger questions in life and then defining what your business is going to look like. What will the office look like? What will your clients look like? How will you be spending your time?<br />
<em><br />
Readers, do you relate with the challenges Ms. Remling describes? Any advice for aspiring entrepreneurs today?</em></div>
<p>Copyright 2008 Dow Jones &amp; Company, Inc. All Rights Reserved</p>
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		<title>Blogs, books and the irony of short</title>
		<link>http://www.ceobraintrust.com/421/blogs-books-and-the-irony-of-short/</link>
		<comments>http://www.ceobraintrust.com/421/blogs-books-and-the-irony-of-short/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 10:35:26 +0000</pubDate>
		<dc:creator>Daniel</dc:creator>
				<category><![CDATA[Books]]></category>
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		<description><![CDATA[Twitter It!By Seth Godin

Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the [...]]]></description>
			<content:encoded><![CDATA[<span class="post-twitter" ><a href="http://twitter.com/home?status=Reading%20%20%22Blogs%2C%20books%20and%20the%20irony%20of%20short%22%20http%3A%2F%2Ftinyurl.com%2Fyzyslnx" title="Twitter It!" rel="nofollow">Twitter It!</a></span><p>By<a href="http://sethgodin.typepad.com/seths_blog/2009/04/blogs-books-and-the-irony-of-short.html"> Seth Godin</a></p>
<div class="entry-body">
<p>Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the time you put in are pretty low.</p>
<p>This has raised the bar for what it takes to write a decent business book. I really enjoyed <a href="http://www.amazon.com/Peter-Principle-Things-Always-Wrong/dp/0061699063">The Peter Principle </a>years ago, but I think we can all agree that today it would be better as a blog.</p>
<p>The best non-fiction books today either deliver a complex message that takes more space and attention than a short series of blog posts can deliver, or they are convenient packages to spread an idea from person to person in a more powerful way than an emailed link can. Books can take their time and build an argument, while blog posts are constantly fighting the reader&#8217;s ability and desire to click away.</p>
<p>The irony? <em>The market demands that you summarize your book in a blog post.</em></p>
<p>We&#8217;re hesitant to buy a book (which is a far better value than just about any form of media) if we don&#8217;t think we&#8217;re going to like it. I guess that&#8217;s built in from childhood, cause you get in trouble if you don&#8217;t finish a book, and who wants to finish a book they don&#8217;t like?</p>
<p>At least once a week, someone emails me a lousy review someone did of a <em>summary</em> of one of my books. Not the book, but what they thought the book was about based on a blog post summary of the book.</p>
<p>Critics and shoppers are doing the same thing about your spa, mp3 player and insurance company. We now review the blog post version of it, not the actual experience. &#8220;I heard the service at this restaurant was lousy.&#8221; How&#8217;s that for condensing four years of hard work and training into a sentence?</p>
<p>And then we complain when the long version doesn&#8217;t pack enough punch, seems too short and isn&#8217;t transcendent enough for those that persevere.</p>
<p>This is irony (we say we want long and deep and rich but we also insist that it be condensed to a sentence) so it&#8217;s not clear what you should do about it as a marketer, other than to accept that it&#8217;s going on.</p></div>
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