Entrepreneurship
Mustr try marketing maneuvers
Twitter It!By: Forbes.com/ Maureen Farrell
MicroBilt, in Princeton, N.J., helps small companies gauge the creditworthiness of their clients–a business about as scintillating as a glass of warm skim milk.
To spice up its message, MicroBilt focused on marketing its clients–specifically, by creating edgy videos for them. For Red House Furniture, a retailer in High Point, N.C., [...]
Failure Is a Constant in Entrepreneurship
Twitter It!By: Scott A. Shane
As a professor of entrepreneurship, I am often asked about the survival rates of new businesses. Students, entrepreneurs, reporters and many other people want to know how many new businesses live and die.
Here are the facts: According to U.S. Census data, only 48.8 percent of the new establishments started between 1977 [...]
Sustainability and Scalability
Twitter It!Presented at the AGSE Entrepreneurship Teaching Exchange 2005
By Tom Mckaskill
Entrepreneurs who create new ventures are often mesmerised [...]
Entrepreneurship and the upside to a downturn
Twitter It!An existing shortage of tech R&D spending will fuel future opportunities for today’s small startups. What’s needed is risk takers
GORDON PITTS
April 6, 2009
If Kitchener-Waterloo, Ont., is Canada’s high-tech hothouse, Tim Jackson is one of the head gardeners. He helped build one of the region’s success stories, PixStream, which was sold to U.S. giant [...]