Harvard Business Review
The Illusion of Brand Control
Twitter It!By: Andrew McAfee/ Harvard Business Review
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, [...]
How Do Innovators Think?
Twitter It!By: Harvard Business Review/Bronwyn Fryer
What makes visionary entrepreneurs such as Apple’s Steve Jobs, Amazon’s Jeff Bezos, Ebay’s Pierre Omidyar and Meg Whitman, and P&G’s A.G. Lafley tick? In a question-and-answer session with HBR contributing editor Bronwyn Fryer, Professors Jeff Dyer of Brigham Young University and Hal Gregersen of Insead explain how the “Innovators’ DNA” [...]
5 Tips for Stranded Evangelists
Twitter It!By: Harvard Business Review/ Alexandra Samuel
“I don’t think my boss really gets this project. I mean, he still thinks social media is all about marketing! And I’m so tired of fighting to do it right.”
This is the hymn of the Stranded Evangelist: the person who is taking a company or organization into new [...]