marketers
Empathy
Twitter It!By: Seth Godin
Empathy
I have no idea what it’s like to be pregnant.
And for most of us, we have no idea what it’s like to have $3 to spend on a day’s food, or $4,000,000 to spend on a jet. We have no idea what it feels like to be lost in a big [...]
The platform vs the eyeballs
Twitter It!By: Seth Godin
The platform vs. the eyeballs
This might be the most subtle yet important shift that marketers face as they deal with the reality of new media. Marketers aren’t renters, now they own.
For generations, marketers were trained to buy (actually rent) eyeballs.
A media company assembled a large amount of attention. A TV network or [...]