running a business
Embracing lifetime value
Twitter It!By: Seth Godin
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth?
Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it’s easy to figure on more than $2000 in lifetime value.
If you ran a business where a customer [...]
Small Business Trends
Twitter It!By: Jason Cohen
We get so caught up in the daily life of running a business, it’s easy to miss the forest for the trees.
Not that you have a choice! You’re fighting fires, handling a pissed-off customer, rending your face over an emergency bug-fix, the website just went down, and the accountant is coming [...]