Seth Godin
Embracing lifetime value
Twitter It!By: Seth Godin
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth?
Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it’s easy to figure on more than $2000 in lifetime value.
If you ran a business where a customer [...]
Thirsty
Twitter It!By Seth Godin
I’ve noticed that people who read a lot of blogs and a lot of books also tend to be intellectually curious, thirsty for knowledge, quicker to adopt new ideas and more likely to do important work.
I wonder which comes first, the curiosity or the success?
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Breakthroughs and drips
Twitter It!By Seth Godin
There are only two ways to win in the market.
You can create a breakthrough. A promotion so powerful that people can’t help but engage. An innovation so remarkable, people can’t help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy [...]
Ms. In-between
Twitter It!By: Seth Godin
The either-or world continues to decay, confronted by a shifting economy and the tools of the net.
It used to be easy to tell if someone was a journalist. Either you were or your weren’t. So giving special privileges to journalists was easy. Parking permits, press badges, first amendment protections… no problem, [...]
Trolls
Twitter It!By: Seth Godin
Trolls
Lots of things about work are hard. Dealing with trolls is one of them. Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down. Here’s the thing(s):
1. trolls will always be trolling
2. critics rarely create
3. they live in a tiny echo chamber, ignored by everyone except [...]