Seth Godin
Empathy
Twitter It!By: Seth Godin
Empathy
I have no idea what it’s like to be pregnant.
And for most of us, we have no idea what it’s like to have $3 to spend on a day’s food, or $4,000,000 to spend on a jet. We have no idea what it feels like to be lost in a big [...]
The platform vs the eyeballs
Twitter It!By: Seth Godin
The platform vs. the eyeballs
This might be the most subtle yet important shift that marketers face as they deal with the reality of new media. Marketers aren’t renters, now they own.
For generations, marketers were trained to buy (actually rent) eyeballs.
A media company assembled a large amount of attention. A TV network or [...]
Hop in I´ll drive…
Twitter It! By: Seth Godin
“Hop in, I’ll drive.”
Just because someone offers you a lift, doesn’t mean you have to take it.
In a joint venture or possible business arrangement, it’s reassuring when the other person offers to drive. “Leave it to me,” they might say, or, “I’m socializing this through the organization… be patient, I’ve done [...]
Launching Brands in Public
Twitter It!By: Seth Godin
I was talking with a senior marketer at one of the most famous brands in the world last week. She said, “executives keep coming to me with stuff they find on the internet, stuff they find on YouTube about us, and say, ‘take it down!’ Of course, I have to explain that I [...]
Understanding business development
Twitter It!By: Seth Godin
Business Development is a mysterious title for a little discussed function or department in most larger companies. It’s also a great way for an entrepreneur or small business to have fun, create value and make money.
Good business development allows businesses to profit by doing something that is tangential to their core [...]