Starbucks
Starbucks: Howard Schultz vs. Howard Schultz
Twitter It!By: Business Week/ Susan Berfield
You can get a sense of what’s important to someone by the stories he tells. At Starbucks (SBUX), a company diminished in ways both tangible and ineffable, Howard Schultz is telling a story about milk. Starbucks uses a lot of the stuff. As part of Schultz’s efforts to improve [...]
You too can follow a star to the bucks
Twitter It!By Richard L. Russakoff
rich@bottomlineconsultants.com
November 17, 2008
In February Starbucks reached the conclusion that the consistency and quality of their product/experience was slipping. As a result they made the decision to close all 7,100 stores throughout the world and hold a three-hour training session beginning at 5:30 local time. This reinforced Starbuck commitment to two of [...]