tribes
Do you have customers or members?
Twitter It!By Seth Godin
If you changed your model to have members instead, what would that look like? If people had to subscribe, or be admitted, or apply… and if you had to please the membership, not convert new strangers.
The web likes businesses that have members.
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Why tribes, not money or factories, will change the world
Twitter It!Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
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TED Interview: Tribes Author Says People, Not Ads, Build Social Networks
Twitter It!Seth Godin is an author and entrepreneur. His latest book, Tribes, argues that “lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea,” according to Publisher’s Weekly.
In an interview with Wired.com, Godin discussed the role of ego in a successful [...]
Seth Godin's advice on Mashable
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