Hammer markets his brand
Twitter It!By: D.C. Denison, Globe Staff
Former rapper hails use of social media platforms
There was nothing nostalgic about MC Hammer’s appearance yesterday before 100 entrepreneurs and marketing professionals who gathered at the Harvard Faculty Club in Cambridge for the Gravity Summit conference on social media marketing.
For many in the audience, Hammer, the energetic dancer and rapper [...]
Facebook Finds a Friend in Google Rivalry
Twitter It!By: Douglas MacMillan
After failing to acquire Twitter last fall, Facebook went shopping for what may be the next best thing.
On Aug. 10, Facebook said it had acquired FriendFeed, the Mountain View (Calif.) social aggregation service founded by Google (GOOG) alumni Bret Taylor and Jim Norris in 2008. The deal, which The Wall Street [...]
For Companies, a Tweet in Time Can Avert PR Mess
Twitter It!By: The Wall Street Journal / Sarah E. Needleman
For Companies, a Tweet in Time Can Avert PR Mess
A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.
Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software [...]
Why You Need One of These People in Your Business
Twitter It!By Verne Harnish
“…keeping you great”
HEADLINES:
Private Equity Firms — do any of you have connections with Private Equity Firms? If so, let me know vharnish@gazelles.com — thanks.
Eleven-Page Must Read e-book — Matt Heinz, Heinz Marketing (http://www.heinzmarketing.com), sent along his [...]
Hotels Are Jumping on the Social Media Bandwagon
Twitter It!By Maya Meinert
With all the talk about Twitter, the micro-blogging social media platform, as a business tool, it’s no wonder that the struggling hotel industry is now using it as a way to reach potential guests.
When a friend of mine, who keeps a blog that covers restaurants, told the Twitterverse how she had [...]